D. Integrate corporate culture and CRM
The corporate culture is a common long-term values of
the employees, although it is different from the enterprise
system as mandatory binding employees, but as all the
members of the corporate common thinking and behavior,
the influence of the enterprise is without doubt
[6]
. Enterprises
through a variety of media, partners, employees, and other
channels to convey to customers the feeling is intrinsically
linked with the corporate culture; enterprise in the eyes of
customers left feeling will affect the customer's choice.
Therefore, the corporate culture is key to affect the ability of
the business to establish a goodrelationship with customers,
CRM can play a performance prerequisite. On the other
hand, CRM as a powerful tool to support the new enterprise
culture, corporate culture has brought new changes. Through
the implementation of CRM by the emphasis on the value
and capabilities of internal changes in the ability to use
external resources for attention to corporate CRM bring the
biggest change to the corporate culture. Only those old
culture through innovative enterprises, in order to enable
enterprises in raise the overall cultural ideology in the new
economic environment, in order to adapt to the new
economic environment more competitive
[7]
.The core of the
implementation of CRM is how to make the decisionmaking, management, and implementation layer from the
habits of thinking and behavior can really focus on to
customers.