From a quantitative perspective, there are several important questions that can be answered with JAR data. First, is my product not JAR? Second, considering two or more products, is one more JAR than another Next, does it cost me if my product is not JAR in terms of a lowered hedonic rating ? The last question is ther eam of penalty analysis. The first two question are statistical in nature. Finally, do my JAR data provide any evidence of segmentations or clusters of people that prefer different styles of the product?