These next steps to further develop this pragmatic approach require a closer collaboration between responsible tourism and SIA practitioners to address the methodological and operational challenges identified through this trial study, and to nurture SIA-aware practice within the tourism industry. Despite the commonalities between the responsible tourism and SIA approaches (in terms of their sustainability objectives, values, principles and methods), to date these two fields of research and practice have largely been operating in different circles. It is time to bring these complementary worlds together to work towards managing the social impacts of tourism more responsibly