draft is close to final or whether it’s rougher than Brad’s, the revision tools
discussed in the book will quickly help to improve it.
Maintain Your Reader Focus
The best writing is reader focused. You’ll recall that the Empathy Index asks
you to count references to your target readers and yourself or your organization
by name, pronoun, shared interest, or implication. After rewriting
your first draft to ensure a positive Empathy Index, you’ll also want to confirm
that your first several words, the lead, highlight a benefit and feature
vocabulary likely to capture your readers’ interest and attention.
EXERCISE 32: Calculate Your Empathy Index and
Revise to Increase Reader Focus
Calculate your first draft’s Empathy Index, revise to improve it, and focus
on your lead. Do the same with Brad’s first draft.
Brad used italics to indicate references to his readers and underlining
to indicate references to himself. See if your calculation of Brad’s
Empathy Index agrees with his.
Using proprietary stochastic simulation techniques, incorporating data
collected from numerous sources of government and other public data
information as well as data collected from interviews personally conducted
by me and my staff, we learned without question that the bottom-
line no-question absolute best choice for our new factory is
Georgia. To get a fresh view, one of my assistants met with a risk manager
with no knowledge of the risks involved in doing business in either
Florida or Georgia. From among the three finalists. Data is tested and
proven. Objective too. Let me answer—anticipate—questions I think
you’re going to want to know the answers to.
Q: What data did you collect?
A: I collected data of all sorts from all sorts of data sources.
Q: Why is Georgia a better choice than Florida or Illinois?
A: It’s lower risk overall and in key specific areas including weather,
transport and available labor.
draft is close to final or whether it’s rougher than Brad’s, the revision tools
discussed in the book will quickly help to improve it.
Maintain Your Reader Focus
The best writing is reader focused. You’ll recall that the Empathy Index asks
you to count references to your target readers and yourself or your organization
by name, pronoun, shared interest, or implication. After rewriting
your first draft to ensure a positive Empathy Index, you’ll also want to confirm
that your first several words, the lead, highlight a benefit and feature
vocabulary likely to capture your readers’ interest and attention.
EXERCISE 32: Calculate Your Empathy Index and
Revise to Increase Reader Focus
Calculate your first draft’s Empathy Index, revise to improve it, and focus
on your lead. Do the same with Brad’s first draft.
Brad used italics to indicate references to his readers and underlining
to indicate references to himself. See if your calculation of Brad’s
Empathy Index agrees with his.
Using proprietary stochastic simulation techniques, incorporating data
collected from numerous sources of government and other public data
information as well as data collected from interviews personally conducted
by me and my staff, we learned without question that the bottom-
line no-question absolute best choice for our new factory is
Georgia. To get a fresh view, one of my assistants met with a risk manager
with no knowledge of the risks involved in doing business in either
Florida or Georgia. From among the three finalists. Data is tested and
proven. Objective too. Let me answer—anticipate—questions I think
you’re going to want to know the answers to.
Q: What data did you collect?
A: I collected data of all sorts from all sorts of data sources.
Q: Why is Georgia a better choice than Florida or Illinois?
A: It’s lower risk overall and in key specific areas including weather,
transport and available labor.
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