For ____ out of 10 people, coffee is a daily, personal ritual. It goes beyond simply quenching thirst or waking up with caffeine. They drink it every day, the same way, and that pattern is important to their daily happiness.
Therefore, when a customer buys a coffee from us, they are making a meaningful personal connection with Krispy Kreme. The slides in this section try to set up the ways that coffee means different things to different people.