Introduction
This topic refers to the importance product packaging occupies in the consumers’ minds and how
its affects purchasing decisions, Re emphasizing the importance of perception, instead of allowing the customer to position products independently ,marketers try to influence and shape
consumers concepts and perception through packaging.
Packaging is often the last impression the consumer or consumer will have of your products before that final purchase decision is made, therefore, it is worth ensuring that packaging
is working as hard as possible to secure that sale this may be in the form of imagery, brand values,products functionality or pure innovation. There are many ways in which packaging can add
value