Agricultural Development Communication
for the New Theory aimed at communicating an
innovation, namely the New Theory of Agriculture,
to various groups of farmers for their adoption and
practice. The communication process used various
kinds of media to transfer the New Theory in
different stages. The media used were single media
or multiple media such as the mass media, people
media, and the specific media depending upon
appropriateness to each area and also to the targeted
group and the message distributed.