Organika, a Thai luxury spa and aromatherapy brand under the leadership and management of actress-turned-entrepreneur Sririta Jensen, was launched in the premium Aromatherapy Product market today with the products, made with natural and organic ingredients of exceptional quality sourced from all over the world. The brand sets its positioning to entice elite consumers that concern about health as well as the environment. Strategically building the image to be the pride of Thailand with “Passion, Purity, Power of Scents” 3-P philosophy, Organika targets personal consumer segment as well as, luxury spa and hotels as well as tea boutiques with its first outlet at Siam Paragon and the aspiration to take on the global market in the near future.