Analysis of the average answers to the 6 questions of small, medium and large companies shows a
very clear tendency. In each case the bigger the organization the higher the average answer (Figure 2). It
74 Anna Witek-Crabb / Procedia - Social and Behavioral Sciences 150 ( 2014 ) 66 – 76
seems that as companies grow – they also develop stakeholder awareness and sensitivity. Bigger
companies analyze their impact on stakeholders, consult strategic decisions with them and feel
responsible for their outlook.
Also bigger companies more often declare that they cooperate with partners from other industries
looking for new fields of development, play active role in building cooperating networks, and plan how to
build their relationships with competitors.
Bigger companies seem to be more relationship aware than the smaller ones. Large companies’
environment is however very complex. Typically there will be a higher number of stakeholders they need
to address and relationships they need to manage. They will also be more exposed to external scrutiny, so
they are likely to experience more of a burning need for systems approach in strategic management.