Initial contact
The first time contact with a Thai company is best done by formal letter. Do not use e-mail for your first contact. Plan your visit to Thailand well in advance and state in your letter that you would like to meet in person to discuss business opportunities that are of mutual benefit. Thais are reluctant to respond to sales offers.Best is to enclose your company profile and clearly state the names and positions of the persons attending the initial meeting. If the name of a senior executive is known the letter can be personally addressed to that person otherwise it is best addressed to the attention of the Managing Director. You can expect to be met by a person with a position similar to yours. For instance a sales manager would most likely be met by a purchasing manager, which in a Thai company is normally not a position with any authority. In the strict hierarchical society of Thailand, the final say for important business decisions often lies with the most senior member of the family. It is common that this person is revealed to you only when the deal is made.