Customer partnership is a shared journey to create a future for both parties that is better than either could have developed alone."1 The customer influences every aspect of your business and is the foundation of your organization's success. In today's turbulent times of rapid and chaotic change, "no force is more grounding and stabilizing than a partnership with customers."1 The term 'customer partnership' we take not so much in its legal definition of co-ownership but rather in its sense of sharing in benefits, profits and losses of your company.
Customer partnership is more than "putting customers first", or finding mutually satisfactory solutions to shared problems, or a dedication to excellence in every sale or service encounter. It also requires commitment to forging long-term relationships that create synergies of knowledge, security, and adaptability for both parties.