Executive SummaryIntroductionJolly'

Executive Summary
Introduction

Jolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.

JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.

The Company

JJB is incorporated in the state of Washington. It is equally owned and managed by its two partners.

Mr. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. Mr. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, BuzzCups.

The company intends to hire two full-time pastry bakers and six part-time baristas to handle customer service and day to day operations.

Products and Services

JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans. JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail.

The bakery provides freshly prepared bakery and pastry products at all times during business operations. Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available.

The Market

The retail coffee industry in the U.S. has recently experienced rapid growth. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.

JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base to ensure stability of the business. In addition, tourist traffic is expected to comprise approximately 35% of the revenues. High visibility and competitive products and service are critical to capture this segment of the market.

Financial Considerations

JJB expects to raise $110,000 of its own capital, and to borrow $100,000 guaranteed by the SBA as a ten-year loan. This provides the bulk of the current financing required.

JJB anticipates sales of about $491,000 in the first year, $567,000 in the second year, and $655,000 in the third year of the plan. JJB should break even by the fourth month of its operation as it steadily increases its sales. Profits for this time period are expected to be approximately $13,000 in year 1, $36,000 by year 2, and $46,000 by year 3. The company does not anticipate any cash flow problems.


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1.1 Mission
JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.

1.2 Keys to Success
Keys to success for JJB will include:

Providing the highest quality product with personal customer service.
Competitive pricing.
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ผลลัพธ์ (ไทย) 1:

Executive SummaryIntroductionJolly's Java and Bakery (JJB) is a start-up coffee and bakery retail establishment located in southwest Washington. JJB expects to catch the interest of a regular loyal customer base with its broad variety of coffee and pastry products. The company plans to build a strong market position in the town, due to the partners' industry experience and mild competitive climate in the area.JJB aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists.The CompanyJJB is incorporated in the state of Washington. It is equally owned and managed by its two partners.Mr. Austin Patterson has extensive experience in sales, marketing, and management, and was vice president of marketing with both Jansonne & Jansonne and Burper Foods. Mr. David Fields brings experience in the area of finance and administration, including a stint as chief financial officer with both Flaxfield Roasters and the national coffee store chain, BuzzCups.The company intends to hire two full-time pastry bakers and six part-time baristas to handle customer service and day to day operations.Products and ServicesJJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans. JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail.ร้านแสดงผลิตภัณฑ์เบเกอรี่และขนมอบสดเตรียมไว้ตลอดเวลาในระหว่างการดำเนินธุรกิจ ชุดปานกลาง 6-8 ของผลิตภัณฑ์ขนมอบและเบเกอรี่กำลังเตรียมในระหว่างวันเพื่อให้มั่นใจเสมอมีขนมอบสดตลาดอุตสาหกรรมกาแฟขายปลีกในสหรัฐอเมริกาเพิ่งมีประสบการณ์เติบโตอย่างรวดเร็ว สภาพภูมิอากาศทะเลเย็นในวอชิงตันตะวันตกเฉียงใต้กระตุ้นการบริโภคเครื่องดื่มที่ร้อนตลอดทั้งปีJJB อยากสร้างลูกค้าประจำขนาดใหญ่ฐาน และจะดังนั้นเน้นการตลาดและธุรกิจของประชาชนในท้องถิ่น ซึ่งจะเป็นตลาดเป้าหมายหลัก นี้จะสร้างสอดคล้องกัน สุขภาพรายได้พื้นฐานเพื่อให้ความมั่นคงของธุรกิจ นอกจากนี้ นักท่องเที่ยวเข้าชมคาดว่าจะมีประมาณ 35% ของรายได้ มองเห็นสูง และแข่งขันสินค้า และบริการมีความสำคัญในการจับภาพนี้เซ็กเมนต์ของตลาดข้อพิจารณาทางการเงินJJB คาดว่า จะเพิ่ม $110,000 เงินทุนของตนเอง และ $100000 รับประกัน โดย SBA เป็นสิบปีเงินกู้ยืม ซึ่งมีจำนวนมากในปัจจุบันเงินที่จำเป็นJJB คาดการณ์ยอดขายของ เกี่ยวกับ $491,000 ในปีแรก ในปีสอง $567,000, $655,000 ในปีที่สามของแผน JJB ควรคุ้ม โดยเดือนสี่ของการดำเนินการจะเพิ่มยอดขายอย่างต่อเนื่อง กำไรในรอบระยะเวลานี้คาดว่าจะประมาณ $13,000 ในปี 1, 36,000 $ ปี 2 และ $46,000 ปี 3 บริษัทคาดว่าจะมีปัญหากระแสเงินสดNEED ACTUAL CHARTS?We recommend using LivePlan as the easiest way to create graphs for your own business plan.Create your own business plan1.1 MissionJJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.1.2 Keys to SuccessKeys to success for JJB will include:Providing the highest quality product with personal customer service.Competitive pricing.Page12345678« Previous Page Next Page »Start your own business plan »Your business plan can look as polished and professional as this sample plan. It's fast and easy, with LivePlan.Read more: http://www.bplans.com/bakery_business_plan/executive_summary_fc.php#ixzz3aaULnmQ5