Notice that the program has chosen chosen "individualistic"=1.00 as the baseline. Recall the model for impulse behavior is exp(X)so the impact of switching from individualist to collectivist culture for a person with zero trait impulsivity is an increase in impulsive behavior by a factor exp(.329)=1.39 or about 39%. Similarly, an increase in trait impulsiveness by 1.0 for a person in an individualist culture increases impulsive behavior by exp(.284)=1.33 or 33%. Finally, the impact of trait impulsivity is lower for someone in a collectivist culture exp(2.84-103)=1.20 or 20%