Education and Prevention
A major objective of many health-care marketing campaigns is to educate patients about serious health conditions, such as heart disease and diabetes, and how to avoid getting them. Hospitals often promote their services through free or discounted health screenings for such conditions as high blood pressure, diabetes and high cholesterol. The screenings allow patients to increase their understanding of these conditions and how to take preventive measures. The hospitals can also demonstrate their skills in dealing the patients who have such conditions.