PURPOSE OF FUNCTION
To drive sales growth and sustained long-term profitability, by establishing and retaining a lifelong
relationship with existing and new customers. This is achieved by working in partnership with
our customers and other functions to:
secure an easy buying process from home to home, and
understand and match customers’ needs and expectations now and in the future.
Our aim is to motivate our customers to shop with us more frequently because they trust us to
make their shopping experiences successful and their visits worthwhile; as every customer counts.
PURPOSE OF THE JOB
I lead and inspire my team to ensure our after-sales service is fast and efficient for our customers’
and cost-effective for the IKEA store. I use our generous returns policy to ensure complaints and
claims are handled in a reliable, efficient and friendly way. I always aim to create a positive
experience for our customers, so they are motivated to return more frequently over time, and buy
more over time. I actively work towards fulfilling the four tasks of the store:
to act as a highly efficient, and staffed, sales mechanism.
to show home furnishing solutions full of inspiring home furnishing ideas.
to serve as a well-qualified home furnishing specialist.
to provide a day out for the whole family.
ASSIGNMENT
Customers
My priority is to give our customers a positive exchanges and returns experience by ensuring:
o the exchanges and returns area is in shape as new,
o our returns desks are efficiently equipped at all times throughout the day,
o my co-workers are ready and available to help customers.
I lead and manage my team to have the knowledge, confidence, ,authority and desire to
resolve customer complaints.
I am available to support my co-workers when they cannot resolve a customer’s need, dealing
positively and quickly with the issue raised by the customer. .
I ensure we listen to our customers and use our knowledge of both the range and how IKEA
works to offer informed solutions.
I spend most of my working time in the exchanges and returns area, supporting my team and
ensuring the customer leaves with a positive impression of the IKEA store and wanting to come
back.
I analyse customer feedback to identify the root causes of issues which impact negatively on
the service we offer to our customers. I feedback the results of this to my store customer
relations manager, so that we can improve the future shopping experience for our customers.
I ensure our store is a safe and secure environment at all times for visitors and co-workers.
Commercial/Business
I lead and manage my team to optimise the relationship with our customers when they exchange
and return products in order to increase customer satisfaction and create the desire for them to
want to return and shop with us over time. I do this by:
ensuring we know the IKEA range and actively work to offer alternative solutions to meet
individual customer’s needs.
acting on the findings from my root cause analysis, directing issues appropriately to where the