eBay's strategic statement explains on how it allows its customers to create individual auctions as well as online stores so that they can be able to sell their products. It therefore facilitates the creation of such communities within common interest, providing them with secure transactions globally. The current strategy does not seem to have changed as compared to the one they had ten years ago, the only thing that can be noted as what has changed is the scope of the strategy being implemented. By this, eBay has been able to expand its operations globally covering the whole of Unites States, Australia, Belgium, Canada, France, India, Ireland and many other countries of the world. Such a strategy sets eBay on competitive advantage since its processes are efficient and effective and thus puts its competitors on the alert that they are there for a challenge