The analysis did not demonstrate any overall impact on prices paid to farmers. This finding needs to be seen in context, however. Produce prices are rising rapidly in Maharashtra, and the vast majority of produce is sold by public auction, where knowledge of earlier prices has little or no impact on the price that farmers receive. The research was carried out only for one year when this new information technology was provided to a number of randomly selected farmers, but farmers will need time to learn to exploit this marketing tool.