Coca-Cola was able to manufacture and ship products quicker and farther to market
segments that were unreachable before these transportation improvements. In addition,
technology advances became the driving force behind the ease and speed at which
information was available. Computerized and automated manufacturing equipment increased the speed and
volume in which products were produced. These technological advances enabled Coca
Cola to compete on a global scale, selling the well-known brand of products across the
world at competitive prices.