This chapter has outlined and discussed the research methodology utilised in this study.
A qualitative approach was selected using in-depth interviews in collecting data as data
were derived from managers and owners of Thai SMEs about their experience and
opinions.
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A case study methodology was adopted and employed in this study. The case studies
enabled the researcher to obtain inside information from the managers and owners of
Thai SMEs, their organisation information, and from document collections via various
sources such as journals and textbooks in order to increase the confidence of data
derived and the level of credibility of the research.