Research question 2
Research question number two examined the differences in perceptions of internal
marketing implementation between satisfied and unsatisfied employees. Covariance was
examined first through the variance in means and second through the T and P-value tests as
illustrated in Table 3. Results of the three tests showed that perceptions of internal
marketing implementation among hotel employees were influenced by their satisfaction
level. An examination of the means cells in Table 3 reveals that satisfied employees in
different departments perceive a higher level of internal marketing implementation in the
four dimensions than those perceived by unsatisfied employees. t and p-value tests
presented in the same table confirmed this hypothesis.