In summary, technological development together with economic recovery have challenged traditional events and how they operate as these important factors have an impact on streamlining the flow of information and how people can work more efficiently. As a result, the event industry is facing time and cost pressures, which require more consideration to be placed on ROI and value justification. This has led them to foresee personalization and customization as a way forward for the conventions and exhibitions industry. Additionally, environmental responsibility by companies/organizations has become more apparent as the issues of climate change and the need to be more environmentally friendly continue to rise. It is without a doubt that all players within the events industry cannot overlook technological improvement and must keep an eye on how they can be efficiently integrated with the way conventions and exhibitions are to be organized.