•¬Great river view The strength of the hotel is great river view because it is located close to Chao Phraya River and all rooms can see the river view so it is beneficial for marketing in terms of product differentiation.
•¬Good Leaders Millennium Hilton Bangkok has an effective General Manager who has much experience in hotel management. Moreover, it has powerful leaders for the four main departments that could co-ordinate work effectively so it could be a benefit for the company in terms of reliability.