there was once a time when infinite were cf kings and had advertising deals with a bunch of companies, such as nike, elite, natuur pop, fila, and perhaps most notably, samsung, with whom they did request and who sponsored one great step. these days, infinite’s only cf contract is with lotte chilsung pepsi. cfs and sponsorships are an entertainers bread and butter in korea. myungsoo is the only member with a solo cf deal (from china even, so it’s not even relevant to korean popularity) and makes the most money as a result. the fact they went from all these contracts to one in less than a year is an indicator that they’re losing ground with both fans and the general public.