IT investments can help hotel companies develop IT capabilities and IT
competencies which lead to achieving the following closely interrelated outcomes:
low cost, added value, speed, agility, and customer service. The final issue to be
considered in deployment of IT projects is that they pay dividends over time, and the
lag time between IT investments and payback can be lengthy. To conclude, this paper
review suggests that IT capabilities and IT competencies can help hotel companies
achieve competitive advantage. However, it is worth noting that it is not the IT
applications that offer the competitive advantage to a hotel company, but rather, how
IT applications are developed, implemented, integrated with other areas and systems
help hotel companies to develop dynamic capabilities to achieve competitive
advantage.