with lightness in turkey breast muscles. Thus, the brighter color of KNC breast can be attributed to relatively lower pH values. The CIE b* values of the KNC thigh meat were lower than those of the CB thighs. Therefore, in terms of overall color, the KNC were brighter than the CB. This difference in color might represent an important factor affecting consumers' preferences, considering that Bianchi et al. (2007) reported that consumers preferred different colors, depending on their
place of residence.