Opportunities in SWOT analysis of Pizza hut – The best opportunity for pizza hut is further expansion of the food range. I personally am waiting for a mcspicy type pizza being served in Pizza hut. This will give customers the spicy variety that they want. The same strategy has worked wonders for McDonald’s. Another opportunity is to spread out in select B towns and make their awesome pizza available in these places. Sooner or later Pizza hut has to do that. Same ways, if not the dining experience, Pizza hut delivery can be started so that Pizza hut remains in competition with Dominos.
Threats in SWOT analysis of Pizza hut – Dominos is a single major threat to pizza hut when concerned with pizza or Italian food. Dominos does not have a high quality food variety like pizza hut but Dominos is present in most places where Pizza hut is not. Another threat is the wide options of cuisines which a customer has available today through various food franchisee. McDonald KFC and others are indirect competitors who take away customers regularly from pizza hut. Rising health concern and people being more fitness concerned might also cause a drop in pizza consumption.
Pizza hut needs to be on its toes to survive and thrive in a saturated food franchisee environment like India.