FOUNDED IN 2006 BY BLAKE MYCOSKIE, TOMS Shoes was an American footwear company
based in Santa Monica, California. Although TOMS Shoes was a for-profit business, its mission
was more like that of a not-for-profit organization. The firm’s reason for existence was
to donate to children in need one new pair of shoes for every pair of shoes sold. Blake Mycoskie
referred to it as the company’s “One for One” business model.