Create A Seamless Customer Experience Across Channels (Omni-channel)
Consumers today want a seamless brand experience across multiple touchpoints. To
meet customer demands, brands should be able to manage, orchestrate and serve
customers across all channels. Unlike multi-channel, where channels are separate
and consumer engagement can be fragmented, omni-channel allows consumers to
shop with no boundaries between online and offline. This means messaging must be
consistent across multiple touch points, providing a seamless journey where customers
can switch devices at different points of their purchase journey. Shopping experiences
become more personalized as brands leverage consumer data at different points of
engagement with the brand. Leading brands also enable ship-from-store fulfilment
and customer pickup in-store.