And right now, this theory makes sense
for us because the smart watch happens to fit
into the TAG Heuer price segment. A £5,000
connected watch would be crazy, nobody
would buy it, but at the price level of TAG
Heuer it makes a lot of sense, and we’re 12
months ahead of the other Swiss brands who
might follow. Twelve months is quite a lot you
know, and it will be difficult for other people
to catch up.