Rapid Skimming Strategy (high price, high promotion)
1.New products are launched at very high price with high promotion level.
Example : There are promotions for the customers who stay more than 2 night,
they can rent the costumes for free.
2.High price helps the hotel to recover high profit per product
3.High promotional activities help for high customer awareness and quick adoption
of the new service.
The hotel in the category of high price, high promotion because
The hotel have a large luxury hotel and room rate per night is expensive.
There are a high level of security and service standards. There are a new promotion
to attract customers.