The Best Western® logo is a critical part of our image. It represents hospitality and quality worldwide. When the Best Western logo is displayed, customers are being offered a trusted, well-known brand. To keep customers’ trust, it
is essential that every Member maintains the integrity of the Best Western logo.
By displaying the logo in its correct form and reproducing it accurately each time it is used, we ensure the strength of the brand that is vital to our success in the future.
This manual provides the information necessary to correctly use the Best Western brand. Basic formats and designs cover all elements of communication from signage and courtesy vehicles to rack brochures and guest amenities. The purpose of this manual is to maintain the Best Western brand identity while allowing properties to express their individual personality.