What fascinates in this study is that shallow
learning (e.g., show-and-tell presentations,
official communiqués, informal Q&As,
and such) did little to clarify and eliminate
inaccurate cultural stereotypes or to reconcile
differences between the partners. On the
contrary, these had the undesirable effects of
strengthening perceptions of cultural differences
and reinforcing stereotypes that contributed
to conflict between the organizations.
Based on this research, it seems that it is bet-