The phenomenon of Korean pop culture spreading throughout the world has also impacted more traditional Thai genres such as lukthung . For example Grammy's Isan lukthung star Phi Sadoet had a big hit in 2009 with ‘Sao Kaoli' (‘Korean girl') about a Thai girl so infatuated by Korean pop culture that she forgets her poor Isan boyfriend. This is a twist on the stock lukthung storyline of country girl seduced by the city. The film clip is a hilarious send-up of every element of the Korean Wave ( hallyu ), in which the dancers wear variations on the hanbok , replete with progressively shorter hemlines. The girl rejects her boyfriend in favour of a K-pop lookalike driving a sports car, begins to wear skimpy Korean style clothing and strides through the dusty Isan village listening to K-pop. She dreams that she is in a Korean serial, similar to 2003's Winter Love Song , but wakes to find she is still in hot, humid Thailand. She turns up her nose at her boyfriend's Isan style pickled vegetable ( phak dong ), preferring to eat gimji , and goes to bed with a cardboard cut-out of a K-pop star. In the end the Korean wannabe breaks her heart and, after throwing out all of her Korean Wave merchandise, she dresses (as apparently a good Thai girl should) in neck to toe Thai traditional dress and sits down to eat phak dong (‘pickled vegetables') with her Isan boyfriend. Although tongue-in-cheek, the message is clear – young Thais should reject Korean cultural imperialism. Musically the song is standard rock Isan but K-pop influence can be heard in the high-tech sounding metallic keyboard lines.