Data inconsistency exists when different versions of the same data appear in different places. For example, data inconsistency exists when a company’s sales department stores a sales representative’s name as “Bill Brown” and the company’s personnel department stores that same person’s name as “William G. Brown,” or when the company’s regional sales office shows the price of a product as $45.95 and its national sales office shows the same product’s price as $43.95. The probability of data inconsistency is greatly reduced in a properly designed database.