Advertise to the key influencers on the career decisions of young women
Family members and teachers are significant influences on the career decisions of young women. Research shows the role of mothers is particularly important in influencing the career decision.2
When teachers and parents send the message that girls are equally capable of achieving in subjects like maths and science, girls are more likely to assess their abilities more accurately and to see non-traditional roles as a viable career choice.
Organisations overseas are advertising in publications and venues targeted at mothers and teachers with the aim they will encourage their daughters and students to apply.