In Nigeria and most developing countries, buying and selling of goods are done in a market. The concept of
exchange leads to the concept of a market. According to Kotler (1997), exchange is the act of obtaining a desired
product from someone by offering something in return. A market consists of all the potential customers sharing a
particular need or want who might be willing and able to engage in exchange to satisfy that need or want. (Kotler,1997). Traditionally, a market is the place where buyers and sellers gathered to exchange their goods, such as a village square. This traditional concept of a market is
faced with diverse problems. These problems include: