LEARNING OBJECTIVES
This case is primarily designed for a unit on joint ventures and other cooperative strategies. Secondarily,
it offers insight into the challenges associated with strategy implementation, international business,
corporate strategy and dynamic business strategies. It attempts to help students to:
• Gain a better understanding of the dynamic nature of cooperative strategies
• Understand the challenges and opportunities inherent in international business ventures
• Define challenges to managing the implementation of a strategic alliance in which one firm is a part
owner of another
• Understand how strategies change over a time in a dynamic industry