Anticipated regret, upward CFT, experienced regret and dissatisfaction . Each of the
four constructs was measured by three items, respectively. For example, the item ‘Before
I determined which house to choose, I was worried about the possibility of regret after
I made a decision’ was applied to assess anticipated regret; the item ‘I would have been
better off if I had chosen differently’ was used to measure upward CFT. There are also
three items to measure regret (e.g. ‘I should have chosen another house’) and another three
to measure dissatisfaction (e.g. ‘I am satisfied with my house’s performance’) (Tsiros &
Mittal, 2000).