speed, degree , and international scope ,confirming H2.These resources offer a greater basis for decision-making , increasing firm's orientation toward international markets (Ibeh, 2003).
Third , results show that the competitive intensity of the industry where export firm operates directly and positively affects EE, confirming H3. Competitive intensity leads firm to adapt to international marketing-mix program to meet foreign consumers' needs and desires (Navarro et al..,2014) .Competitive intensity also fosters the development of market-oriented behaviors , affecting the scope and degree of organization's international orientation because of the greater need to seek and exploit business opportunities outside the domestic are (Mittelstaedt et al..,2006)