Convenience Rules
One toothpaste does it all with winning innovation in the Toothpaste Category for Aquafresh Complete Care from GlaxoSmithKline Innovative discrete convenience with Feminine Care Liner Category winner Always Dailies Folded & Wrapped Pantyliners, by Procter & Gamble Convenient multi-benefit innovation from Shampoo Category winner Clairol 5 in 1 Camomile Shampoo from Procter & GambleConvenient ‘Roll. Press. Go’ disposal innovation by Feminine Care Pad Category winner Bodyform Ultra Towels from SCA Hygiene Products Ltd The mega-trend of 2015 and the future; consumers want it quick and easy from brands that buy us time and save us effort
Technology can support every things
Own Label Love Increasingly seen as offering the same quality for less,
Made For Me Consumers look for products specially designed to fit their own unique profiles, needs and lifestyles. One size no longer fits all Personalized to a major need in an ageing population, Listerine Advanced Deference Gum Treatment wins best innovation in Oral Care Category for Johnson & Johnson Ltd Strict dietary requirements? No problem with gluten-free, wheat-free and now dairy-free innovation Newborn Bake house Seeded Wraps winner of the Free From Product Category by Warbonnets Ltd