Interviews were structured around the question topics listed
in Table 2. In the first section, the interview focused on gaining
an understanding of the advisor’s employment and background.
The second section investigated the methods used by the advisor
to deliver advice and target farmers. In the third, the focus was
on the advice delivered, asking which DWPA mitigation measures
were recommended, whether any conflicting suggestions had been
encountered and whether uptake was monitored. The final section
sought personal opinions on what individuals believed influenced
farmer uptake of their advice and what their niche was in the advice
sector.