Key Takeaways
Apple’s grip on the smartphone market provides valuable insights for companies seeking to win over millennials and kids with a perceived coolness and youth-oriented brand affinity.
Insights from CPG research reveals that millennials consider a product “uncool” if it appeals dually to young people and baby boomers.
“The same research showing such strong demand for devices from kids also reveals that teens are the only group that relies significantly on social media for electronics research.”