For transnational organizations the challenge is to find effective leaders that have not only technical skills but leaders that are culturally adaptive, that is, global leaders. In a survey,
16
Gregersen, Morrison and Black (1998) reported that 85% of the Fortune 500 companies surveyed did not think they had an adequate number of global leaders. Since 1994, Brazil has opened its market for foreign investments. At the same time many Brazilian companies are establishing plants or make investments in other countries. This is the case between Brazil and Portugal. Thus, for this investigator it is crucial for Brazilians and Portuguese to understand each other, especially because both countries have undertaken many transformations in their respective social, political, and economical structures. Moreover, the comparison between subjects of these two countries is also justified by their common historical past especially by the Portuguese influence in the Brazilians cultural formation
For transnational organizations the challenge is to find effective leaders that have not only technical skills but leaders that are culturally adaptive, that is, global leaders. In a survey, 16 Gregersen, Morrison and Black (1998) reported that 85% of the Fortune 500 companies surveyed did not think they had an adequate number of global leaders. Since 1994, Brazil has opened its market for foreign investments. At the same time many Brazilian companies are establishing plants or make investments in other countries. This is the case between Brazil and Portugal. Thus, for this investigator it is crucial for Brazilians and Portuguese to understand each other, especially because both countries have undertaken many transformations in their respective social, political, and economical structures. Moreover, the comparison between subjects of these two countries is also justified by their common historical past especially by the Portuguese influence in the Brazilians cultural formation
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