The investigation of the scientific literature approaching the topics of “local communities”,
“sustainable development”, and marketing (in connection with the “sustainable development of the
local communities”) reveals that sustainable development and local communities, in this specific
order, are well-debated subjects both in an independent manner – with an important and relevant
amount of related information – or in a common context – the term “sustainable community” being,
probably, the most illustrative and meaningful in this respect.