Unification attempts through rituals, Images, and symbols
The desire for harmony was communicated in a variety of ways,Particularly through the use of specific rituals. For example, at special management meetings the sraff became an lndian tribe. Each member was given Indian name and a headband with a feather.
The aim was to forge unity between inside and outside groups. During this ritual, the practice of levying a 50-cent fine on anyone who mentionedthe name of the rival insurance firm was introduced.
In both subtle and more obvious ways, the president continued to send messages about the need for harmony. He introduced regular staff meeting to review operations at which calm, polite cooperation quickly established itself as a norm. As some staff members reported.