Using trout producer survey data and the contingent valuation method, we estimate willingness
to pay for a potential insurance policy. The survey was conducted in 2005 across the
United States; 268 producers completed the survey instrument, resulting in a response rate of
81 percent. Design of the contingent valuation method takes into account two coverage levels
and four premium rates. Using standard willingness-to-pay techniques, we assess the premium
rate that producers with varying practices and regions are willing to pay for two different coverage
levels of insurance. In general, trout producers appear willing to pay premium rates of 2
to 11 percent for these coverage levels.