1. They are the one of the largest global clothing retailer
2. They have about 2300 stores in approx 45 countries and around 95000 people employed under them
3. The store offers quality and trendy clothing at affordable price, we can say designer clothes at department store prices.
4. Their overall delivery time is very low, it takes only 12 weeks for their products to come from the design stage to the retailer phase.
5. Guest designers coming in for different lines in the store.
6. They also keep the prices affordable by using few middle-men and buying large volumes cost consciously
7. They have been associated with celebrities and designers
8.They are present in many complimentary businesses which offers them better control and flexibility