The sports marketing representative coordinates all of the marketing and sponsorship activities for sports properties. Sports properties include sporting events run by the agency firm and the athletes the agency represents. A sports marketing representative's responsibilities may include conducting market research selling sponsorships for an event, promoting an event and the athletes participating in or making calls to find endorsement opportunities for athletes who are clients of the firm As sports agencies face greater competition in the market, more firms are focusing energies on marketing activities and even consulting in marketing because marketing activities gene ate significant new revenue streams and there are no restrictions to fees charged for marketing activities. To learn more about careers in sports marketing and the skills necessary for success, refer to Chapter 3, Marketing Principles Applied to Sport Management.