How does an organization solve this dilemma? One remedy is for the organization to use an ambidextrous approach-to incorporate structures and management processes that are appropriate to both the creation and the implementation of innovation. Another way to think of the ambidextrous approach is to look at the organization design elements that are important for exploring new ideas versus the design elements that are most suitable for exploiting current capabilities. Exploration means encouraging creativity and developing new ideas, whereas exploitation means implementing those ideas to produce routine products. The organization can be designed to behave in an organic way for exploring new ideas and in a mechanistic way to exploit and use the ideas. Exhibit 10.4 illustrates how one department is structured organically to explore and develop new ideas and another department is structured mechanistically for routine implementation of innovations. Research indicates that organizations that use an ambidextrous approach by designing for both exploration and exploitation perform better and are significantly more successful in launching innovative new products or services.