Sign Size and Proportion
1. The minimum size of any BEST WESTERN logo used as an exterior
sign or as part of an exterior sign is 8 inches (200mm) wide.
2. The BEST WESTERN logo or the words “BEST WESTERN” must
represent at least 20 percent of the total sign area unless otherwise
specified in this section of the manual.
3. In the case of structural limitations only, the BEST WESTERN logo or
the words “BEST WESTERN” may be less than 20 percent but not
less than 10 percent of the total sign area and must be submitted to
Best Western or BWO for approval.
4. The BEST WESTERN logo may not be displayed on a round, oval,
triangle or other irregular shaped sign.